

Expand the post for excerpts from an article on "virtual addiction" [and its connection to our apathetic Western society] I found at adbusters.
If you turn on your television set and look away at a nearby wall, you will discover that the reflections produced by the light from the TV vary constantly in contrast and intensity. It occurs to me that every cell in our bodies has been programmed to respond to light – when a shadow passes over a field mouse, it becomes alert to a potential threat. Abrupt changes in the intensity of light are indications of danger that our neurological system has evolved to respond to. What effects can a lifetime of exposure to this assault produce? It’s obvious that the intensity of visual and audio contrast in our lives has increased through the years. I assume that our brains’ response is a protective deadening of our neural receptors.
I am convinced that the passivity of the American public is related to this phenomenon ... In our world, reality has been replaced by forms of entertainment that require little mental activity and encourage inertia and apathy. How else can we explain the incredible indifference to their own lives and interests that characterizes the American people at this time? The misrepresentations of government, the outrageous dishonesty of business, the attacks on our civil rights, the collapse of our educational system and the failures of our social safety nets have produced almost no response or indignation from the American public ... We no longer understand the relationship between cause and effect.
If illustration suggests illumination, then the shadow is central to its meaning. All of us who create imagery know that the relationship of dark to light is unavoidable. Although Freud, like all true artists, offered us only one way to view the world, I’ve always been attracted to his notion of the struggle between Eros and Thanatos, the pull towards life versus the pull towards death that seems to occupy the human psyche. Eros is the mother of sex, love, feeling and the desire to make things. Thanatos embraces darkness, obscurity, evil and entropy. Although the dialogue between these two forces predates history, the anxiety of this moment in time convinces us that the balance has gone awry.
The deepest role of art is creating an alternative reality, something the world needs desperately at this time ... I used to feel that it was strange that artists are self-anointed. Now I realize it could not be any other way, because, above all, art is a view of life itself: it cannot be given by others nor taken away by dealers or marketing men. The real artists are always working for nothing because they don’t see their essential role in society as being simply the exchange of goods. The real artists turn up first in the anti-war demonstrations, not because they lack patriotism, but because they revere life.
~ Milton Glaser ~
link here


